Summary and Results
Success- the efforts continued:
To conclude, KING 5 exemplified how mass media had the role of teaching both sides the truth about the enemy. The endeavors of Anne Stadler and Jean Enerson guided this through their investigations in the U.S. and while traveling abroad into a foreign culture: the Soviet Union.
Not only did they voice their own diplomatic experiences, but also set up discussions for others. For instance, the public discourse of “Andrei Yakovlev, a Soviet artist, and Rob Morrow a high school teacher from Kent, Washington.”[8] One can even measure the success of KING 5s efforts by the lengthy list of the founding members of the Broadcasting Exchange Program, a subcommittee of the June 14th, 1989 Seattle-Tashkent Sister City Committee: KCTS T.V, KING-AM Radio, KING-FM Radio, KING T.V., KIRO T.V., KIRO Radio, and so on.[13]
Friendships and peace:
Overall, through the pinpoint on censorship, the attempt to overcome stereotypes, and the use of technology to create direct connections, KING 5 showed that the media could make a unique contribution to citizen diplomacy.
There was a significant contrast between the efforts of local media and that of more traditional initiatives. As an example, the distribution of peace letters to Tashkent formed friendships through mutual hope for a better future. However, things such as this did not reduce the present fear and skepticism. On the other hand, KING 5 was able to achieve this. The station formed friendships through increasing trust with accurate information. Being more aware allowed the public to discover similarities and be more open to peace.