Conclusion

Advertising for the 1990 Goodwill Games chose the apolitical slogan, “Uniting the World’s Best,” while behind the scenes politics were at the core of the games. They were one of the first international sports competitions that occurred after the fall of the Berlin Wall, and one of the last international competitions where East and West Germany competed separately. From its inception to the athletes themselves, the Goodwill Games could not escape the political climate of the Cold War.